Projects — Joy Okoro Joy Okoro ☰ About Projects Experiments Articles Now Work With Me Projects Case studies from every room. These aren't a résumé. Each one started as curiosity in a specific room of the house — filter by room, or see everything at once. All Studio Workshop Office Lab Store StudioContent & Storytelling See all in Studio → The Line2025 A short-form content series built around a single idea, told six different ways. WorkshopWebsites & Vibe Coding See all in Workshop → Atlas2025 A vibe-coded internal tool, built in a weekend because the "right" version could wait. OfficeMarketing & Funnels See all in Office → Funnel, Rebuilt2025 A full funnel rebuild — positioning, offer, and the sequence that finally converted. LabAI Experiments See all in Lab → The Cloud Door2026 A bedroom door opens onto the clouds — an early experiment in cinematic AI worlds. StoreE-commerce & Products See all in Store → Kindred Goods2024 An e-commerce brand built from concept to first sale — proof the curiosity paid rent. Funnel, RebuiltOffice — 2025 A full funnel rebuild — positioning, offer, and the sequence that finally converted. The LineStudio — 2025 A short-form content series built around a single idea, told six different ways. The Cloud DoorLab — 2026 A bedroom door opens onto the clouds — an early experiment in cinematic AI worlds. AtlasWorkshop — 2025 A vibe-coded internal tool, built in a weekend because the "right" version could wait. Kindred GoodsStore — 2024 An e-commerce brand built from concept to first sale — proof the curiosity paid rent.
